Challenge
Since 1981, Kegel has been a leader in researching the sport of bowling, resulting in the development of products, procedures and systems to enhance the sport and business. The company had recently developed innovative machinery to clean and condition bowling lanes. The new design, however, would require a uniquely designed bottle to fit in the modified cavity.
Solution
Pipeline worked with the customer to develop a 1.5 Liter HDPE bottle. Its unique shape would make it the only bottle capable of working with their machines. We also recommended blow molding the bottle in a heavier gram weight to provide greater product protection during travel and use. As a future enhancement, the neck and closure design can easily be modified to make the bottle secure, preventing non-Kegel chemicals from being inserted in their bottles to ensure a continuous revenue flow.
Results
The new design is both striking and memorable. It visibly sets a standard well above that of the generic appearance presented by the competitions’ products. The final design won the Silver Award at the 2014 National Association of Container Distributors Show. Kegel – and Pipeline – couldn’t be more proud.
The new Kegel Fire and Ice bottles draw immediate attention.
