Challenge
Our customer, the largest manufacturer of topical analgesics in the US, faced significant competition in the sunscreen market. They planned to re-launch one of their primary line of products, but wanted a custom bottle. It would need to stand out from other packaging as well as communicate the unique qualities of their combined water-repellent sunscreen and insect deterrent.
Solution
Pipeline’s unique design features dimpled grips, a practical enhancement considering the product’s use near water. Different neck finishes could be used based on market demand. Finally, the brand colors – green and yellow – were incorporated as part of the overall brand marketing.
Bottle Highlights
- Blow molded HDPE
- Dimpled “grip” side areas
- Designed to allow alternate neck finishes
Results
Our customer’s line continues to be a popular market option, especially for active children and families. The unique* bottle design has helped leverage their brand and outdistance the market.
* Won an NACD (National Association of Container Distributors) Design Award.
Note: The Bull Frog Brand was purchased in 2014 by Sun and Skin Care Research, LLC, who has given permission to share this study and continues to use the bottle.
