Those who rely on Pipeline Packaging know firsthand that a true packaging partner does more than supply the right components. It takes global sourcing matched with a complete suite of value-added services to make an impact in a customer’s daily operations. As a comprehensive packaging provider, Pipeline has spent decades curating a robust lineup of helpful services such as custom assembly, warehousing and logistics, and inventory management. Most recently, we’ve expanded our packaging label design and application services with the addition of an innovative, new labeling machine.
In 2023, Pipeline Packaging announced the installation of a new pressure-sensitive labeling machine at our Cleveland Distribution Center. The additional packaging equipment represented another intentional step in expanding our ability to assist customers in increasing productivity and decreasing lead times.
As customer needs continue to evolve, Pipeline keeps innovating to meet them. Our latest step is the installation of our new labeling machine in Conroe.
Sparking the Next Chapter in Packaging Label Design and Application
For many customers, Pipeline’s packaging label design and application services are essential in maintaining peak efficiency. This offering gives customers access to custom design printing for a variety of label styles, including sleeves, pressure-sensitive labels, shrink wrap, and more. Our in-house team can also apply your labels directly to packaging systems, so they are ready for filling upon arrival at your operation.
From metal, plastic, or glass materials to cylinder, round, and square container shapes, Pipeline’s packaging label design and application services can serve any customer system, no matter the level of customization. Our new labeling machine has further expanded our capabilities.
This next chapter of optimizing our value-added services began when a household insecticide manufacturer voiced a specific need. This customer required a packaging partner with expertise in complex, high-quality pressure-sensitive label application at high product volumes for nationwide distribution.
To facilitate the customer’s needs for larger capacity and dexterity, Pipeline ultimately determined it was the perfect time to launch the next chapter in packaging label design and application services. The answer was installing a second, cutting-edge labeling machine that could deliver the flexibility to accommodate a broad spectrum of SKUs and product families among our diverse customer base.
Unpacking the Strategic Advantage
We make it our personal responsibility to find solutions to customer requests, regardless of their specificity. Many times, that means leveraging our global networks to find the right components at a competitive price. Sometimes, it means mixing and matching freight loads to assist in cutting costs. The decision to invest in a state-of-the-art labeling machine marks another example, while creating a strategic advantage now available to all Pipeline customers.
National Account Manager Jeremy Beeson has been serving large-scale customers and facilitating cross-functional projects for Pipeline Packaging since 2009. Most recently, he played an active role in coordinating and finalizing the plans for the Conroe labeler.
“When this new household insecticide manufacturer needed additional packaging label design and application support, we started investigating potential solutions,” said Beeson. “Rather than outsource this step, we decided to invest in an additional in-house labeler to streamline the customer’s packaging process while also opening the door to more opportunities with future Pipeline customers.”
Location has also made this labeling equipment especially valuable as the household insecticide customer maintains operations at a nearby facility. The proximity allows Beeson and the Pipeline team to maintain clear communication and resolve any challenges with maximum efficiency, preventing strains to overall production.
“Our teams are pleased with the equipment’s performance so far,” he said. “The customer and machine manufacturer have both tested it, and it continues to exceed expectations.”
Though the new packaging label design and application machine fulfilled the specific needs of one customer, it also gave Pipeline Packaging the opportunity to bring even more innovation to others who use or are interested in using our value-added services.
Today, the machine is fully installed, applying labels to more than 6,000 bottles each day. The new technology more than doubles Pipeline’s packaging design and labeling application services capability. It also offers other innovative features such as capabilities for round and square bottles, double-sided labels, and enhanced color pigmentation.
“This labeling machine will revolutionize the packaging process for many customers,” said Beeson. “We can easily adjust the settings to match the dimensions for nearly any size bottle. Its larger volume has helped cut two to three weeks off production timelines, securing customers more time and budget.”
The Future of Innovation at Pipeline Packaging
The decision to grow Pipeline’s packaging label design and application services is only one example of the personal responsibility we take in ensuring customer success. We know extensive supply chains and value-added services, though critical, aren’t the only components necessary to curate perfect, comprehensive packing systems every time. It also takes an openness to innovation that allows us to better serve our customers.
Even in the case of our new labeler in Conroe, Pipeline is already considering more ways to benefit new and existing customers.
“There is plenty of room to continue expanding our packaging label design and application services,” said Beeson. “Whether it's existing customers looking for more support or new customers interested in an all-in-one packaging partner, we’re prepared to invest in more equipment as needed.”
Pipeline Packaging is always searching for ways to grow our capabilities. In some ways, that means helping engineer compliant packaging systems. In others, it's access to services like the new labeling machine that streamlines production. Whatever the situation or next step, the experts at Pipeline are dedicated to meeting your specific needs. Contact us to learn about the strategic advantage of our packaging label design and application services.
