Custom HDPE Bottle Takes the Sting Out of the Market
Our customer, the largest manufacturer of topical analgesics in the US, faced significant competition in the sunscreen market. They planned to re-launch one of their primary line of products, but wanted a custom bottle. It would need to stand out from other packaging as well as communicate the unique qualities of their combined water-repellent sunscreen and insect deterrent.
Pipeline’s unique design features dimpled grips, a practical enhancement considering the product’s use near water. Different neck finishes could be used based on market demand. Finally, the brand colors – green and yellow – were incorporated as part of the overall brand marketing.
- Blow molded HDPE
- Dimpled “grip” side areas
- Designed to allow alternate neck finishes
Our customer’s line continues to be a popular market option, especially for active children and families. The unique* bottle design has helped leverage their brand and outdistance the market.
* Won an NACD (National Association of Container Distributors) Design Award.
Note: The Bull Frog Brand was purchased in 2014 by Sun and Skin Care Research, LLC, who has given permission to share this study and continues to use the bottle.